Key Trends in Food, Nutrition and Health

Baby Boomers’ lust for a healthy life is fuelling the fortunes of foods and drinks with health benefits, even in the teeth of recession, according to a report from Julian Mellentin titled “10 Key Trends in Food, Nutrition and Health 2010.” While consumers are willing to cut back in many areas—electronics, cars and luxuries—they see products that provide a benefit that they need as good value-for-money, even when they are sold at super-premium prices. Mr. Mellentin’s 10 Key Trends for 2010 are: Digestive health—a mega-trend moves beyond the tipping point; An intrinsic health benefit that’s also convenient; Feel the benefit—the most powerful marketing message; Energy—a world of untapped opportunities; Fruit and superfruit—the future of food and health; Antioxidants—big in America, dead in Europe?; Weight management; Healthy snacking; Packaging and premiumization; and Bones and movement. For further information: www.new-nutrition.com